Mercedes M class Essay Example for Free

Mercedes M class Essay This year Mercedes-Benz Company announcing the new M Class SUVs for their middle aged costumers. The M Class offers a stylish alternative to box-on-box SUVs, and can be equipped with as much off-road capability as most drivers would ever need. It doesn’t go light on luxury or amenities, either, and its cabin feels more like a Mercedes sedan than a premium sport-use. In fact, Mercedes has made an effort to step up its materials, fit and finish game on the inside of third-generation M Class models, and its efforts show. Market segmentation strategy The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are most likely to purchase your offering. There are four different dimensions used to describe a product’s market segmentation. These four things are demographic, behavioral, psychographic, and geographic. The most popular marketing segmentation used by researchers is the demographic segmentation. Demographic segmentation: Mercedes Benz M class demographic includes adults, both male and female, mostly middle-aged people. They are not very popular with youngsters since the brand is very expensive. Yes there is college kids and in some cases even high school kids with Mercedes Benz cars, but they were still purchased by their parents. Due to their relative expense, * 2013 Mercedes-Benz M class /http://www.caranddriver.com/news/2013-mercedes-benz-gl-class-photos-and-info-news The M class is targeted to people of middle to high incomes. Unlike Chrysler or GMC, for instance, Mercedes doesn’t offer prices ranging from high to low so the products don’t resemble consumers with a low income. Behavioral segmentation: is the most powerful approach because it uses actual consumer behavior or product usage to make distinctions among market segments. When referring to the M class behavioral segmentation, it is purchased among heavy users, it’s a car you can use on a day-to-day basis, whether going to work or to the grocery store. Most of the people that purchase the M class do it for different reasons; quality, beauty, speed, etc. Psychographic segmentation: the M class is commonly purchased among  people who have a family, since it’s a SUV. Some of the reasons its customers prefer the M class is for its safety, and by being a luxury car it gives you a certain status among society. When referring to the geographic segmentation of the M class, it is mainly targeted toward somewhat wealthy countries. The M class is sold worldwide m even though its biggest market is in the United States. Other target markets for the M class may include single males, females, single parents with or without children or teenagers, married couples, and males and females who are divorced. There are many different target markets for the M class and the ones mentioned before are its main target markets. Positioning: Mercedes Benz has always been known for delivering quality, reliability and its safety. Delivering Mercedes-brand qualities and features at a more moderate price is a luxury marketing strategy conceived with a long range vision. Their goal is to build lifetime brand loyalty by meeting the automobile consumer at nearly every price point throughout their progress through different life stages. In line with the Mercedes-Benz brand philosophy, the new Mercedes-Benz M-Class represents the embodiment of the Mercedes-Benz holistic safety concept of Real Life Safety, which is derived from what happens in a real accident situation. In combination with the front and rear deformation zones, the high-strength passenger cell of the M-Class provides a highly effective foundation for the occupant protection systems. Both active safety and driver-fitness safety in the new M-Class are further improved by assistance systems that will already be familiar, primarily from the S-Class and E-Class. Reference: 1. Benz says its like a three-row S-class, but theres also a heck of a lot of M-class. / http://www.leftlanenews.com/new-car-buying/mercedes-benz/m-class/review/ 2. Mercedes Benz M class /http://www.caranddriver.com/news/2013-mercedes-benz-gl-class-photos-and-info-news/ 3. On Mercedes Benz’ luxury /http://www.smallbusinessadvocate.com/small-business-articles/on-mercedes-benz-luxury-1111/

Carton?s Change Essays -- essays research papers

It is human nature to carry a beast deep down within oneself. Whether one chooses to control the beast or be controlled by it is an individual choice. He who makes a beast of himself gets rid of the pain of being a man. Most repress their inner rage, but some let it loose and lose that which makes them a human being. In the novel A tale of Two Cities by Charles Dickens, Sydney Carton is not the man he initially appears to be. Sydney’s love for Lucie changed him greatly, and allowed him to become a better person. Sydney Carton’s final act of supreme courage in Paris is not an inspired emotional response, but a deliberate, carefully reasoned act. In the novel A Tale of Two Cities Sydney Carton drastically changes his life around and becomes a new man, which allows him to die with a clear conscience.   Ã‚  Ã‚  Ã‚  Ã‚   Sydney Carton is not the man he initially appears to be. Sydney is first described at Darnay’s trial as slouching and not paying attention to the proceedings of the court. He is portrayed as drunk, and even admits this to Darney at dinner. â€Å"’A last word, Mr. Darney: you think I am drunk? I think you have been drinking, Mr. Carton. Think? You know I have been drinking. Since I must say so, I know it. Then you shall likewise know why I am a disappointed drudge sir.’† (Dickens 91) Sydney feels that there is no hope for him, and that his life will never improve. Carton has much more potential, and could be so much more in life, yet he remains in the shadow of others happy to do the work of others. â€Å" Sydney had been working double tides that night, and the night before, and the night before that, and a good many nights in succession, making a grand clearance among Stryvers papers before the setting in of the long vacation. (Dickens 140) Carton has ma ny repressed feelings and memories, which he keeps hidden deep down within himself. He is a lonely man because of these repressed emotions and memories, which make Sydney turn toward drink.   Ã‚  Ã‚  Ã‚  Ã‚  The more Carton attempts to confront his problems, the more he resorts to recklessness and drinking. Sydney feels that no one cares for him, so he cannot care for another. â€Å"’I care for no man on earth and no man on earth cares for me.’† (Dickens 91) Carton’s memories of growing up without care eat away at him, and turn him away from other people, into solitude. Ca... ...ried away on the tumbrils to La Guillotine, he thinks philosophically about the future and even quotes a few scriptures. Before Carton is beheaded his mind becomes clear. He looks at his life and knows he is going to a far better place. â€Å"`It is a far, far better thing that I do, than I have ever done; it is a far, far better rest that I go to, than I have ever known.`† (Dickens 367) Carton’s carefully reasoned act of saving Charles Darnay was a truly heroic deed. Even though it was partly self-sacrifice, Carton still had a promise to uphold to Lucie and he wasn’t going to back out on it. Sydney Carton picks up the pieces of his broken life and becomes a new man, which allows him to die with a clear conscience at La Guillotine. Carton is not the man he is first portrayed to be. His love for Lucie allowed him to change greatly. Carton’s final act of supreme courage for Darnay and Lucie in Paris was not an inspired emotional response, but a deliberate, carefully reasoned act. Sydney Carton managed to drastically change his life. His Love for Lucie let him experience feelings that he had long suppressed. He became a compassionate individual, and died with a clear conscience.

Blockbuster image

There are 2 types of diversification: related and unrelated. Related diversification is where the company enters an associated market/ industry while unrelated diversification enters a market/industry with minimal to no experience at all. Relating these strategies to Blockbuster Inc, current portfolio, it loud seem that H. W. Huskiness's focus is on Diversification. As diversification is the option which entails the greatest risk (and potentially the greatest reward), alternatives must be presented to ensure that: a) risk would be minimized; and b) sustainability/growth must be achieved. A. Improve market penetration by concentrating resources on Video Rentals only. Financially, a low-risk option where the company will continue to earn or potentially increase their revenue by obtaining video rental customers from their competitors without having to spend on acquiring ewe and unsure businesses. O Sell previously acquired business units (e. Music retailer, TV and film shares, etc) and reinvest capital on promotions and rebinding as necessary. O Company could further specialize in current product marketing and development. O The concept of putting your eggs in one basket is somewhat of a risk in itself as the company would be fully reliant on the video rental market alone. B. Improve market penetration and venture on market development o This option has the benefits of Option A above without the risk of fully investing company resources n the local video rental market alone.As the local market is relatively saturated, new markets may be obtained internationally. O The relative risk is that investing in stores internationally will require capital and that the international markets may not be as responsive as local ones. C. Maintain/improve current performance of Video Rental sub-unit and Continue Diversification o Relatively risky option where current resources will be used not only to explore new products but explore new market s as well. O This option however, wh en executed properly can ensure the company's true not only as a video rental giant but as an entertainment company. Done in the wrong way however can lead to disastrous results and the company's downfall eventually. Current capital made through the â€Å"cash cow† of video rentals can be used to subsidize the newly purchased businesses in terms of capital investment, research and the like to improve the company's position in the market for such. O If met with a certain level of success, the company can also explore market/product development for not only video rentals but for their new products as well. V. Decision Option C: Maintain/improve current performance of Video Rental sub-unit and Continue Diversification Though risky and work/capital intensive at the start, having the foresight of venturing into other forms related business as well would be most logical.However, through careful planning and prudent investing of current resources for future endeavors (in this case p ackaging the company as an upcoming changes in market structure and customer demand. Film and TV shares can be considered as backward integration which could strengthen their hold on the home entertainment† market while putting up entertainment centers can be seen as moving out of the same niche which they have thrived in for the past years. All this, while keeping their thriving home entertainment business segment intact. The key here in essence is to milk the cow for whatever it's got, invest profits to penetrate new markets, engage in new segments and continuously redesign the company to meet the ever changing needs of the entertainment scene.Should this option fail if the related investments falter, the company should still be able to function at the present tit its strong market presence. Given however that the industry has been classified as a slow growing one, opportunities to gain more market share and/or segments should never be overlooked. Researching and adapting to new forms media for home entertainment should be focus of Blockbuster Inc (I. E. Product development) if they want to retain their claim as one of the biggest home entertainment companies. 1 Anions Growth Strategy Matrix, Business Strategy http://www. Acanthus. Com/databanks/ strategy/business_strategy. PH? Asps (Accessed on July 1 2, 2013)

Cyber-War and Cyber-Terrorism Defined - 2092 Words

Cyber-War and Cyber-Terrorism Defined In order to properly answer the question posed we must first define what cyber-war and cyber-terrorism are. The Oxford Dictionaries defines cyber-war as â€Å"The use of computer technology to disrupt the activities of a state or organization, especially the deliberate attacking of communication systems by another state or organization:† Although there is no dictionary definition of cyber-terrorism, The Center for Strategic and International Studies (CSIS) has defined it as â€Å"the use of computer network tools to shut down critical national infrastructures (e.g., energy, transportation, government operations) or to coerce or intimidate a government or civilian population.† The author defines cyber terror as â€Å"the intimidation of civilian enterprise through the use of high technology to bring about political, religious, or ideological aims, actions that result in disabling or deleting critical infrastructure data or information.† One of the most widely cited paper on the definition of Cyber-terrorism is Denning’s Testimony before the Special Oversight Panel on Terrorism (Denning, 2000). Here, Denning makes the following statement: Cyber-terrorism is the convergence of terrorism and cyberspace. It is generally understood to mean unlawful attacks and threats of attack against computers, networks, and the information stored therein when done to intimidate or coerce a government or its people in furtherance of political or social objectives.Show MoreRelatedCyber Warfare : The Threat Of The United State s National Security1313 Words   |  6 PagesCyber Warfare Warfare can be defined as engaging in war or conflict. There are many different categories of warfare. More commonly known types include guerilla warfare, land warfare, aerial warfare, and naval warfare. Although when war is mentioned many minds wander to these forms of warfare, there are others that are not always as obvious. A rapidly growing type of warfare is cyber warfare. 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